Zomato, the popular food delivery platform, has announced a major rebrand to Eternal, a new name that signifies its transformation beyond food delivery. Along with the new name, the company has unveiled a fresh logo, signalling a bold step toward a more diverse future in the digital services world.
Why Did Zomato Rebrand to Eternal?
Zomato’s decision to rebrand as Eternal comes after a period of significant growth. The company began using the name internally after acquiring Blinkit, a quick-commerce platform, in 2022. Founder Deepinder Goyal explained, “When we acquired Blinkit, we started using ‘Eternal’ internally to distinguish the company from the brand.”
With Blinkit now becoming a key part of Zomato’s operations, Goyal believes the time has come to publicly adopt the name Eternal. This change reflects Zomato’s growing expansion into services beyond food delivery.
The Four Major Businesses of Eternal
The new brand, Eternal, will encompass four major business divisions, each focusing on different industries:
- Zomato: The well-known food delivery service that has connected millions of users to their favourite restaurants.
- Blinkit: A quick-commerce platform delivering groceries and daily essentials in minutes, capitalizing on the fast-paced delivery trend.
- District: A live events business focused on organizing and managing exciting events across entertainment sectors.
- Hyperpure: A kitchen supplies unit that provides fresh and high-quality ingredients to restaurants, ensuring top-tier quality in food service.
This move helps position Eternal as a versatile company with a broad reach across multiple industries, far beyond just food delivery.
What Does the Rebrand Mean for Zomato’s Future?
By rebranding to Eternal, Zomato aims to strengthen its long-term vision for the future. The company’s shift represents a significant departure from when investors were sceptical about the acquisition of Blinkit in 2022. Today, the quick-commerce sector is seeing strong growth, which is now attracting investor attention and fueling the company’s expansion.
A New Era for Zomato and Eternal
The new brand reflects Zomato’s ability to evolve with changing market demands. With Blinkit’s rapid growth and the company’s broader focus, Eternal will be able to leverage quick commerce, live events, and food services to cater to a wide range of customers. This rebranding signals a new chapter for the company, as it adapts to the digital world’s ever-evolving landscape.
Conclusion: What Does Eternal Represent?
Eternal represents a company that is not just about food delivery anymore. With the inclusion of Blinkit, District, and Hyperpure, the brand has a comprehensive portfolio aimed at providing quick, high-quality services that meet consumer needs in multiple ways. By adopting the name Eternal, Zomato is signalling a lasting legacy that moves beyond its roots, embracing new opportunities for growth in quick commerce and beyond.
As the company expands its horizons, the name Eternal embodies a forward-looking mindset that is set to make a lasting impact in the evolving digital economy.
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